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The Guardian - UK
The Guardian - UK
Business
Alison White

Live Q&A: How to break into event management

champagne event
What does it take to make an event a success? Photograph: Don Mcphee for the Guardian

As well as great advice and insight, our live Q&As are filled with stories of what it's really like to work in a particular field - our panelists don't hold back on the highs and the lows.

And, when it comes to great anecdotes, events organisers are definitely giving other professions a run for their money.

If there's one question on an event producer's mind, surely it's "what could possibly go wrong?" Well, we've heard lots about preparing for the worst during our debates.

Take the conference organiser who had a speaker who was under-prepared and looking very uncomfortable on stage. After a rough time from delegates in the Q&A session he burst into tears - on the stage.

My favourite tale however was from Thames Valley University event manager Sarah Gordon, who had to deal with a fire alarm minutes before a Faculty of Arts summer showcase started. Sarah turned it around by leading a melee of half-dressed models, VIPs (including rocker Pete Townshend), performers, staff and guests to safety as music students played impromptu performances to keep everybody entertained.

Both these examples show how important it is for events organisers to be calm and level-headed when things don't go to plan - and how you can't plan for the unexpected.

So, what other skills and attributes do you need? And how can you compete with the best in the industry? We're holding a live Q&A to explore how you can break into events - we'll be revealing what employers want to see, how you can get experience and what types of qualifications are in demand. Join our experts on 30 March 30 from 1pm-4pm.

Our panel:

Rob Hill is managing director of Eventa. Rob created his umbrella of event companies in 2002.

Rebecca Cardozo is the venue director of The Events Venue at Bluewater, a new exhibition space that will host retail, leisure events and shows and is due to open later this year.

Martin Jack is managing director of event management company Think Different Events. Martin has 17 years experience in managing, developing and directing a range of conferences, events and training programmes. He is an executive committee member for the Association of British Professional Conference Organisers.

Sarah Gordon is event manager for Thames Valley University. Sarah has more than 11 years experience in event management. She has an HND in Hospitality Management and experience in organising a range of events including weddings, conferences and breakfast meetings.

Emma Boardman is a marketeer and events organiser. Emma has worked in the events industry for nine years and currently co-runs KAPOW! Consulting, an events and marketing consultancy specialising in the hospitality industry. She also launched www.pimpmycloakroom.com.

Edward Gamble is the managing director of Policy Review TV, where he oversees the complete schedule for event organisation.

Xavier Rashid is the executive director of the Raindance Film Festival. He has worked as a freelance journalist, covering festivals and film columns for several worldwide publications as well as in development for a number of festivals and film agencies.

Holly Blake works for the MediaGuardian Edinburgh International Television Festival. Holly's role is to coordinate two talent schemes, The Network and Fast Track, which run alongside the main festival.

Robert Harrison is regional managing director at Congrex, overseeing 90 staff and management who together have delivered more than 140 events in the past year.

Peter Vlachos is principal lecturer and MA programme leader in Events Management at the University of Greenwich.

Charles Bladen is programme leader for the BA in Events Management at the University of Greenwich. Charles has more than 20 years experience in the events industry and events-related education, both in the UK and internationally. He is the author of an international text book called Introduction to Events Management, due for publication later this year.

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