If you are desperate to break into PR and you want to know more about the competition out there, check out this video CV by Graeme Anthony.
The PR professional's innovative YouTube creation has gone viral and made recruiters sit up and take notice — in fact, social media agency We are Social called it the best job application ever.
Graeme's video — which is packed full of humour and personal information combined with digital techniques such as YouTube Video Annotation and connected video storyboarding — has done more than merely entertain though.
Paul Armstrong, director of social media at communications agency Kindred, recently wrote on a PR Week blog how it is imperative PR professionals can demonstrate they are equally savvy about social media and digital techniques, or they risk being left behind in an industry which is increasingly embracing the power of the internet.
So, if you want to break into PR, and you want to know more about the skills employers are looking for — plus how you can impress to the same level as Graeme — join our panel of experts on 1 October at 1pm.
Our panel:
Jon Cope is course leader of the BA (Hons) Public Relations degree at University College Falmouth. Prior to his career in higher education, Jon worked in public relations for a range of statutory organisations and PR agencies. He is Guardian Careers' PR careers expert.
Jacqueline Purcell is a specialist university lecturer in public relations strategy. She currently teaches at Thames Valley University, and is also president of London's longest established speakers club, Grosvenor Square Speakers.
Matt Hammerton is managing director of midlands-based Lava PR. Matt started out in PR in 1994 and has held roles as junior account executive, account executive and account director during his career. Lava PR runs an annual undergraduate placement and a graduate scheme.
Annabel Dunstan is joint managing director of 3 Monkeys Communications. Annabel has twelve years experience, both in-house and agency.
Andy Barr is managing director and co-founder PR Agency 10 Yetis. Andy's background includes roles in both crisis and consumer communications and marketing roles.
Ellen Carroll is the director of Nellie PR, a specialist B2B PR consultancy. Ellen has worked in PR for more than 15 years in a variety of agency, freelance and in-house PR roles.
Jessica Hodkinson is an online PR consultant at search engine optimisation (SEO), internet marketing and web development company Blueclaw. Jessica graduated a year ago from the University of Lincoln.
Jasmin Pelham is director of JBPelhamPR, a specialist arts PR consultancy. Jasmin has more than 15 years experience in PR across a number of cultural and consumer fields. Jasmin will be joining us between 2pm-3pm.
We are also being joined by two representatives of the Chartered Institute of Public Relations (CIPR). Sue Wolstenholme is a CIPR board member and Chartered Practitioner with more than twenty year's experience, and Rachael Paddick is chair of CIPR East Anglia and works for Jungle PR.
