Are you getting queries from potential customers overseas who have discovered your product online? Then perhaps it’s time to think about an e-commerce strategy. Online shopping platforms are actually seen as the most effective route to selling in new markets, allowing UK companies to start exporting with relative ease.
And the appetite for shopping online is huge. Europe is a burgeoning market for e-commerce – a report from RetailMeNot and the Centre for Retail Research predicted an average growth of 18.4% in 2015 for online sales across the continent. Meanwhile, in the US, e-commerce sales for the second quarter of 2015 were $83.9 billion – 7.2% of total retail sales.
Selling online might be simpler than setting up a base in a new market, but there is still a lot to organise. Which platform or marketplace is best for your products? If you are using your own website to set up an online shop, how can you ensure it translates across different markets? And once customers have started buying from you, you need to take steps to ensure their orders are delivered on time and intact.
During our Q&A from 1-2pm on Tuesday 20 October, our panel will offer expert advice on e-commerce exports. Taking part is simple: you just need to register to comment. Once you’ve signed up, you can post questions in the comments thread below this article.
Alternatively, you can tweet @GdnSmallBiz with your questions, or email them to smallbusinessnetwork@theguardian.com and we’ll post them for you. Comments are currently open and we welcome questions in advance.
Julianne Ponan is the owner and CEO of superfoods brand Creative Nature, which she took over in 2012. The company exports to the UAE, Sweden, Germany and Holland.
Mike Josypenko is the director of special projects for the Institute of Export, the professional body that offers formal qualifications in international trade.
Trevor Sewell is business development manager at UPS.
Anna Bastek is the co-founder of translation company Wolfestone. The business trades in the UK, the US and Germany.
Galia Orme is the founder and managing director of Choc Chick Raw Chocolates. The business started as an online shop in 2009 and it is now an international brand trading in Europe and the US.
Richard Askew is managing director at digital agency Askew Brook, which offers web design and graphic design services to a range of clients.
Phil Bagnall is head of digital at Trunki, which sells children’s suitcases, and other travel accessories, and exports to 97 countries.
Rob Pascoe is commercial director at baby products business the Gro Company, which exports to 45 countries.
