Apple debuted its latest iPhones at an event under way at company headquarters in Cupertino. The company also debuted a new version of Apple Watch and a new entry-level iPad as well as pricing and availability for some of the services it previewed back in March, Keep checking back for live coverage. In the meantime, here is our Axios cheat sheet on what to expect.
Why it matters: The iPhone is Apple's most important product. The latest crop is debuting amid a slowing smartphone market.
What's been announced so far:
- iPhone 11: The first new iPhone model shown Tuesday is an update to the iPhone XR, coming in six colors and featuring two rear cameras, up from a single rear camera on the XR. Like that model, it features a lower cost LCD screen as compared to the OLED display used on iPhone XS. The two cameras are a wide and ultra-wide lens, rather than using one for zooming in. There's also an automatic night mode for taking photos in ultra-low light.
- Apple Watch: The company introduced a new model of Apple Watch, dubbed Series 5, with an always-on display and a built-in compass. (Previous models turned off the display when the watch was lowered to preserve battery.) The phone will come in ceramic, brushed titanium, stainless steel and recycled aluminum finishes. The watches will go on sale Sept. 20, starting at $399 for a GPS-only and $499 for a cellular model. Apple Watch Series 3 will remain in the lineup starting at $199.
- iPad: Apple introduced a new version of its entry-level iPad with a larger 10.2-inch Retina display, Apple's A10 Fusion processor and an enclosure is made from recycled aluminum. It will start at $329 for the base model and will start shipping at the end of the month.
- Apple TV+: The first shows will be available Nov. 1, with more Apple Originals coming each month, CEO Tim Cook said. It will cost $4.99 per month and those who buy a new Mac, iPad or iPhone will get a year of Apple TV+ included.
- Apple Arcade: Apple previewed the subscription games service earlier this year, but offered more details Tuesday on how it will work and some of the new games, including an updated version of the 80s video game classic Frogger. Arcade will launch Sept. 19 for $4.99 per month after a 1 month free trial; games work on iPhone and iPad as well as on Apple TV and Mac.
