- LIV Golf announced it will seek “long-term financial partners” and transition to a “diversified, multi-partner investment model”.
- This strategic shift follows reports that Saudi Arabia's Public Investment Fund (PIF) will cease its funding for the golf league at the end of the current season.
- The PIF has invested over $5bn into LIV Golf since its inception in 2022, attracting top players with significant bonuses and prize money.
- A newly established independent board, led by Gene Davis and Jon Zinman, will now guide the league through its next phase, focusing on securing new investment.
- The future of star players and the league's operations are now dependent on successfully attracting new financial backing.
IN FULL
LIV Golf targets new investors after Saudi Arabia cuts funding