Littlejohn speaks volumes on ITV ads

In his Daily Mail column today Richard Littlejohn applauds the Advertising Standards Agency for telling ITV to turn down the volume on some of its ads. "What's the point of ear-splitting commercials if viewers simply switch off?", he asks, before pointing out, for no apparent reason, that the BBC is "funded by a compulsory licence fee". The problem ITV faces, according to Littlejohn, is that viewers want their services for free, but might there be alternative ways to fund commerical telly? "If I had the answer I'd be running ITV," Littlejohn says. Now there's a thought.