Little money raised by Nicole wedding picture

It must have seemed like such a good idea at the time. When Nicole Kidman married Keith Urban in Sydney the couple gave away a picture of themselves and urged media companies that used the "free" picture to donate a sum to the city's children's hospital. But five weeks later Elizabeth Crundall, the hospital's chief, reports that fewer than 15 media outlets have made donations. So-called "media experts" claim that if the wedding picture had been sold it could have raised more than £1m. Good thought, but it seems like a ham-fisted way of going about it. Surely, they should have sold it off to individual media payers via a website. (Via news.com.au)