Little Mix are adamant that their upcoming talent show Little Mix:The Search will be 'authentic' and 'not staged'.
The four-piece made up of Perrie Edwards, 25, Jesy Nelson, 28, Jade Thirlwall, 26, and Leigh-Anne Pinnock, 28, who shot to stardom after winning The X Factor in 2011, appeared to make a dig at Simon Cowell , 60, when discussing their upcoming talent show .
During a group interview, Jade explained to Metro: "I think what’s really important for us with our show is making it very authentic and not staged."
She promised: "We’re really going to be there for the contestants, before and after the show."
Proving they are inspired by a number of shows, she added: "I think there’s going to be elements of all the shows over the years that have done well, which we’ll take a little piece of and create our own version of that."
Leigh-Anne added: "Also, no gimmicks, just good talent. We want to find the best" and Jesy contributed that they are looking for "real and raw" and "no fake stuff going on."
Little Mix and Simon's association ended last year when Little Mix left Cowell's Syco label.
Little Mix: The Search seems to be in competition with Simon's new project, X Factor: Bands, which launched on ITV on Monday
Cowell wasted no time in getting in a jibe about the girl band's new competition during the auditions for his new X Factor concept.
The Sun has reported that one band hopeful that was not deemed good enough to progress in his show, suggested that they might have better luck applying with Little Mix.
Cowell reportedly said: "Little Mix are doing a show next year. You should apply. Tell them I sent you."
A source said about the jibe: "It was obviously a real dig at the girls’ show. there is a proper feud.”
Little Mix: The Search will be arriving on BBC1 early next year and will provide direct competition for ITV's talent searches.
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