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The Guardian - UK
The Guardian - UK
Lifestyle
Hadley Freeman

Lisa Simpson brings her talents to London

Tessa Jowell took much deserved time out from her brave campaign of pointing out that occasionally fashion models are a bit on the thin side to defend that other great underdog of our age, the 2012 Olympic logo. Her argument? "It can be used in a variety of contexts." Now that explains EVERYTHING, don't it?

And there we were, the silly little people, thinking that it was supposed to represent solely London 2012 and therefore protesting when she produced something that looks more like Lisa Simpson blowing off Monty Burns. But that's just a reflection of our own limited minds because it turns out that such - how you say? - fluidity of interpretations was the deliberate point of this logo. Ingenious! What other contexts will it be used in, Tessa? A warning alert when there is a bomb scare on the Central Line? A sign pointing the way to Peaches Geldof's nu rave night in Leicester Square? A welcome notice to a new epilepsy department in a local NHS hospital? Frankly, our narrow minds are too humble to try to second guess you're mentally expansive ways.

And yes, I realise Tessa Jowell doesn't exactly count as "showbiz" but she was on TV and so, on this rare occasion, she falls within our elite remit.

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