The creators of a sexually suggestive television ad for drain cleaner may have just gotten an unlikely publicity boost from a conservative action group.
The group One Million Moms has launched a letter writing campaign to have a new ad for Liquid-Plumr Douple Impact removed from television.
In the commercial, a housewife encounters the product in a grocery store aisle and ponders whether to add it to her trolley. "Liquid-Plumr Double Impact," she says. "Double impact?"
Then she falls into a dream in which a pair of studly plumbers call on her at home. "I'm here to snake your drain," says one. "I'm here to flush your pipe," says the other.
"The new Liquid-Plumr ad is offensive and completely inappropriate for television," reads a call to action on the One Million Moms web site. The site asks readers to urge the product manufacturer, the Clorox Company, to "pull this offensive commercial immediately and go back to their more responsible advertisement methods."
DDB San Francisco is the agency behind the spot, and a fellow named, ahem, Clay Weiner directed it. The Clorox Company did not immediately return a call seeking comment.
Last month One Million Moms attracted controversy for putting pressure on the JCPenney company to fire Ellen DeGeneres as a spokesperson because she is lesbian.
