Paris Saint-Germain have reportedly booked out the Eiffel Tower in preparation for announcing the signing of Lionel Messi.
In the current age sticking the landing and creating as much buzz about a transfer in the official announcement and unveiling event is as important as ever for football clubs.
And the Ligue 1 title favourites need to make as big a splash as possible if they do land the now former Barcelona legend.
Messi is being forced to walk away from Barca after years of mismanagement and overspending has seen them fall foul of La Liga's salary cap rules – letting go of their generational talent for nothing is the only solution.
Paris Saint-Germain appear to be the only one of Europe's superclubs in the race with Pep Guardiola ruling Manchester City out on Friday afternoon.
It looks close to completion with Khalid bin Hamad Bin Khalifa Al Thani, the half-brother of the Emir of Qatar – PSG's owner – claiming it's a done deal on Twitter on Saturday morning.
Now Argentinian journalist Veronica Brunati, a good authority on all things Messi, claim the club are planning something around their city's showpiece landmark.
The announcement of Neymar in 2017 saw the tower lit up blue and red with a video screen displaying the news.
And the club may go even further as the arrival of Messi creeps towards completion.
Brunati Tweeted: "#Messi is a player of #PSG It will be presented on Tuesday at the Eiffel Tower and they are going to do a MEGA event with a special decoration for their reception."
