Boux Avenue, UK lingerie, swimwear and nightwear chain, will begin a phased return to shopping centres and the high street from Wednesday, June. 24.
The brand will begin its first stage of the roll-out by opening an initial seven stores, with plans to reopen further locations in the coming weeks.
Due to the nature of Boux Avenue’s product and Government social distancing guidelines, the boutique-style fitting rooms and expert bra fitting service will not be open until further notice. However, the brand’s specialist bra fitters will be on-hand to consult with customers on finding the best bra for their shape and style.
Customers will also be able to shop up to 70% off in Boux Avenue’s current sale.
A Boux Avenue spokesman said: “The safety and confidence of our customers is always our number one priority, so our colleagues have been working hard behind-the-scenes to ensure that rigorous safety measures are in place. Like many retailers, we are facing a “new normal” in terms of how our stores operate, and we are confident that with the high level of expertise and specialist experience of our store colleagues, we’ll continue to offer our excellent standards of customer service.”
Boux Avenue stores have been remodelled in order to facilitate the Government’s social distancing guidelines and visual reminders will be placed at key points for the attention and safety of both colleagues and customers.
New measures will include:
● Restrictions on the number of customers allowed in store
● Customer service hosts on-hand to support with any queries
● Additional floor markings and signage to aid social distancing while shopping
● Use of contactless payments where possible
● Increased frequency of cleaning and sanitising
● Perspex screens at till points
● Quarantining returned goods for up to 72 hours
● Sanitising stations available for baskets
● PPE available for staff including masks, gloves and personal sanitiser
Stores that will initially reopen on Wednesday, June 24 are:
● Cabot Circus, Bristol
● West Quay, Southampton
● Bullring, Birmingham
● SouthGate, Bath
● Manchester Arndale
● The Friary, Guildford
● Bentall Centre, Kingston
