Regular Loose Women panellist, actress and television presenter Linda Robson accidentally dropped the F-bomb live on air today.
While rolling in the case containing the £1million ITV competition prize onto the stage, Linda, 63, greeted the panel: "Hello ladies! They've left me in charge of the prize, can you believe it? This is it! It's £1million, it's right here in this trolley!
"It came straight from the ITV bank account this morning - how the **** do I look at it [the autocue]?"
All of today's Loose Women hosts Charlene White, Brenda Edwards, Sunetra Sarker and Kéllé Bryan were visible shocked by Robson's accidental profanity and immediately put their hands over their mouths.
"I would like to apologise for Linda's language," exclaimed lead presenter Charlene. "She knows that she's done wrong.
"I think Linda has forgotten that we're live on air!"
A clearly embarrassed Robson was then given the opportunity to carry on with her competition introduction.
