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Manchester Evening News
Manchester Evening News
World
Caitlin Griffin

Limited edition Prime flavour goes on sale in major supermarket today

The drink that every kid wants to get their hands on has become even more accessible. Another supermarket confirmed last week it would be stocking the popular Prime drink from today (February 21) - and that it will be selling a new limited edition flavour.

Sainsbury’s is the latest big retailer to add the KSI and Logan Paul drinks to its shelves, following the likes of Asda, Aldi and Costco.

READ MORE: Logan Paul and KSI reveal the insane amount of money they've made from Prime

Not only that, but the supermarket will also be stocking the limited edition orange and mango flavour only available in the UK for £2.50, while the rest of the flavours will be sold for £2.

The bottles are predicted to fly off the shelves as the viral drink is known to sell out extremely fast. During previous launches, huge queues have gathered as people try to get their hands on the product.

A Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday 21 February:

  • Prime Hydration Lemon Lime
  • Prime Hydration Blue Raspberry
  • Prime Hydration Tropical Punch
  • Prime Hydration Ice Pop
  • Prime Hydration KSI Limited Edition Orange & Mango."

The launch comes as Morrison's confirmed that they are 'looking' into supplying customers.

The supermarket giant has not yet confirmed dates for when the drink will be stocked but in a statement to the M.E.N, said: "We are looking to bring PRIME into stores."

The beverage was initially sold in Asda stores across the UK but demand rose so high that some independent retailers were selling them for as much as £8.50 in Manchester with even higher prices on sites like eBay.

Recently the social media stars revealed just how much they made from Prime drinks.

The business venture for Logan and KSI who were once enemies has been extremely lucrative.

Speaking on KIIS FM's The Kyle and Jackie O Show on Tuesday, Paul, 27, said ‘in year one we cleared $250 million in retail sales and $110million gross internally.'

He also added that in January 2023 alone, they did $45 million. "We definitely cracked the code. We hit a few really important things that are a staple marketing ploy of this generation," Paul said.

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