The latest round of nominations for the British Press Awards are in.
The Observer officially tears off its shirt and slaps on a generous handful of factor 30 in order to bask in the sunlight of its candidacy to become Newspaper of the Year.
But it also gnashes its teeth, picks up its ball and leaves the field of play in a huff at not having been nominated for Supplement of the Year.
OM? Music Monthly?, Sport Monthly? Food Monthly?
Hello-o.
Stamps foot, looks up to see if anyone is paying attention. Realises no one cares. Quietly moves on.