Westgate Road has to be one of the most diverse streets in Newcastle, with people from many different backgrounds and cultures making a living there.
And right on the doorstep of this thriving Newcastle West End thoroughfare it's possible to buy food and products from every corner of the world.
From supermarkets, off licences to barbershops, this multicultural community is home to hundreds of international residents and at least 10 different languages are spoken here.
So ChronicleLive went out to speak with local business owners to see what life is really like on this multicultural road.
In the heart of the street lies Osas African Food shop, where Afro-Caribbean products, cosmetics, hair extensions, clothing and accessories can be bought.
After moving from Sweden to Newcastle in 2014, owner Franca Samuel had some trouble with youths on the street but loves how her store brings people from the African community together.
The 43-year-old said: "Working here is hard sometimes and we do struggle sometimes with some anti-social behaviour on the street.
"Minus the trouble, Newcastle is very peaceful and the people are all lovely.
"The African community is thriving here, we have lots of African customers and our community is starting to grow bigger and bigger."
Little Istanbul, a halal fast food restaurant which is run by Turkish owners, serves a range of dishes including chicken shish, chicken or lamb shawarma, rice dishes and many more.
And the store is proud to see customers from different cultures and backgrounds coming through it's doors.
Ali Hassan began working here after moving to Newcastle from Iraq in 2002.
The 35-year-old said: "I love it here, its a great place to work and the people are really friendly here.
"We have all different types of customers from a range of different backgrounds and cultures which is great and makes us feel part of this diverse community."
Another business owner, Pandit Nayan Vyas, has also found that people from wider communities are regular customers in his store.
Pandit works alongside his wife, Priti, and in partnership with Mayurkumar Patel, owns the Shree Radhe, an Indian grocery store, and says he has felt welcomed.
Said to be the only 100% vegan and vegetarian Indian food store in Newcastle, this proud owner who has lived in the UK for over 10 years and is delighted that his store attracts customers from other cultures.
"When we first opened we were scared about the competition here and we weren't sure that it was going to work.
"There is a great Indian community here with the Hindu temple across the road, we have lots of customers.
"We now see more people coming into our store that are from other cultures due to only selling vegan and vegetarian products as well as our own community which is great."
