It was a hit and miss transfer window for Celtic with various of Ange Postecoglou's signings yet to hit the ground running.
But one bit of transfer business that certainly can't be criticised is the arrival of Liel Abada.
The 19-year-old arrived from Maccabi Petah Tivka and was expected to take his time to hit the ground running.
But six goals in his first 15 appearances have established him as a key player at Parkhead.
He was already a well known name in his native Israel but his move to Scotland has elevated his star to a new level.
And he's now the star of his own enormous billboard as sponsors adidas use his image.
Sharing a clip on Instagram, Abada showed off the mammoth billboard overlooking a motorway in his homeland.
It features Abada racing onto the ball at Celtic Park with the well known slogan "Impossible is Nothing" on show at his knees.
Abada is set to feature for Israel when they face Scotland in the key World Cup qualifier at Hampden on Saturday.
He was named in the squad alongside Celtic teammate Nir Bitton and could be in line for his first international start if his impressive form keeps up.
