As part of its new 'Summer Essentials' middle of Lidl range, the supermarket is selling some fancy items to jazz up your July.
Included in the range there's a kids' adventure paddling pool, light-up trainers and a water slide.
But the product that has really got people talking is none other than an inflatable kayak - because who doesn't need a blow up boat in their home?
The best part of the whole thing is that it's an actual bargain at £39.99.
Lidl describes the product as: "Ideal for ponds, rivers, and even trips to the seaside, Lidl’s Kayak is the must-have toy for adults this summer. The two person vessel features detachable seats and a double-bladed aluminium paddle, as well as a waterproof bag to keep your belongings safe at sea."
Lidl says: "The body of the kayak is made from robust PVC, resistant to salt water, oil, ozone and cold weather. The Kayak also comes with an on-board repair kit so customers can guarantee safety on-board."
People are already loving it, and have taken to Twitter to express their feelings.
"The middle aisle of Lidl striked again! 39.99 for a kayak, decent reviews to by the looks of it. Shall I risk my life on it down the Birmingham Canal system?" asked one shopper.
Another said: "Just saw someone in Lidl buy a kayak."
"Off to Lidl for some milk and an inflatable kayak, if you want anything?" joked somebody else.
"Lidl selling a two person kayak couldn't make me any happier!!!!" wrote another happy shppper.
Lidl’s Inflatable Kayak is available in stores from Thursday 23rd July while stocks last.
