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Simon Duke

Lidl selling huge boxes of 'Too Good to Waste' fruit and vegetables for just £1.50

We all know how important plenty of fruit and veg is for our daily diet and you can now pick up a huge box of them for a ridiculously low price in a UK supermarket.

The big catch is that the items are damaged, or a bit wonky, but at £1.50 for 5kg, we're sure not many people will grumble at Lidl's offer.

The store says the initiative, which was trialled last year but is now available nationwide. could help save 10,000 tonnes of surplus produce a year.

Called ‘Too Good to Waste’, Lidl added the items are “no longer considered at their perfect best”, but are still perfectly good to eat.
Any leftover boxes are given to local good cause through Lidl’s surplus food redistribution programme, Feed it Back.

Christian Härtnagel, CEO Lidl GB, said: “The positive feedback that we have received off the back of our trial has been incredible; from our colleagues who are showing so much passion for them, to our customers who were getting in touch from the get go asking where they could get one.

This is when supermarkets reduce their food

"We’re therefore really excited to be rolling the boxes out to all of our stores nationwide, and we’re really pleased to see that it’s also starting to be adopted by other supermarkets. 

“The really brilliant thing about this initiative is that, not only is it helping to tackle the highly important challenge of food waste, it’s also helping our customers make even more savings.

"Additionally, it’s a great example of how we, as discounter, can utilise our lean and efficient business model to fulfil our mission to make good, healthy food more affordable and accessible, whilst acting sustainably.”
 

There are branches of Lidl in the North East in the likes of Pelaw, Benwell , Walkergate, Killingworth and Standfordham Road.

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