Lidl has announced it will be launching a brand new feature in stores across the UK in a bid to do its bit amid the coronavirus outbreak.
The supermarket is rolling out customer food donation boxes in stores nationwide in an effort to help local community groups and those in need of food and supplies.
The initiative comes as an extension of its existing "Feed in Back" scheme which is run in partnership with Neighbourly.
The customer donations will then be distributed to a broad range of organisations across Neighbourly's extensive network of community partners, including food banks, community centres, soup kitchens and more.
CEO at Lidl GB, Christian Härtnagel, said: "The current situation continues to be very challenging for everyone and that’s why we’re extending our ‘Feed it Back’ scheme with Neighbourly in our stores to offer our customers the chance to help make a difference too, if they feel they are able to.
"In these trying times, it’s vitally important that we look to help those within our communities who are in most need of our support."
While CEO at Neighbourly, Steve Butterworth, added: "We're pleased to be able to support Lidl as they roll out this new initiative.
"Our network of charities and community causes are working round the clock at this time to support isolated and vulnerable members of the community with food and basic essentials.
"Anything that customers can donate will make a huge difference to someone in their community."
The roll out follows last week’s announcement that the supermarket will donate £100,000 to its partnership with Neighbourly as part of the Covid-19 Emergency Community Fund.
