Lidl recalls its oat milk after campaign by TikTok user

By Neil Shaw

Lidl has recalled a batch of its own-brand oat milk after a campaign by a TikTok user who claimed it was lumpy and had a funny smell.

Luna Martin, who uses TikTok under the name @lunahtic, has been sharing of clips of the milk in a bid to get it pulled from the shelves - saying it is lumpy and sour, reports the DailyRecord.

Luna said: "The shop where I live, and it might be the same with other people, is selling lumpy oat milk, it's not just lumpy it's like really sour.

"They've been doing this, well I first noticed it on the 10th of August and I've been drinking this milk for years, so I've made about seven calls up and I was promised a refund because I bought 16 cartons for each week, and then they said they're not giving me a refund despite me providing pictures and barcode numbers.

"So, now there's no refund for them all them out I just have to sort of suck it."

Luna, 23, has been posting regular videos of her encounters with the milk since August.

In one video she poured the milk through a sieve to show the lumps and in another she bought a carton of the 89p milk and immediately poured it into the ground outside the shop - to show the lumps are not to do with how she is storing the milk at home.

She also cleared up her mess.

Luna was initially told by Lidl HQ the product would not be recalled because it was "not a health hazard", so she called environmental health who agreed to investigate.

On Monday Luna told her 57,000 followers she had been handed a recall notice by a member of staff at Lidl.

Se said: "This document shows that all Lidl oat milk in the UK up to the date stated on the letter has to be recalled.

"I spoke to my local Lidl store manager who did tell me the oat milk had been recalled. I was told that new batches of the same oat milk will be back on the shelves really soon and you can guarantee I'll be first in line."

Lidl told the local authority environmental health team: "Our latest oat milk withdrawal was last Wednesday which was sent to all regions.

"This was due to a number of complaints we had relating to the product being lumpy/white floating bits. Was confirmed not to be a health and safety risk."

A spokesman for Lidl told the BBC: "At Lidl, it is never our intention for a customer to be dissatisfied in any way and we work very closely with our suppliers to ensure that the products in our stores are of the highest possible quality.

"Following customer feedback we have recalled the affected batch and the product will be back in stores very soon."

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