Today, Lidl aired its hotly anticipated 2021 Christmas campaign, giving customers a tongue-in-cheek glimpse of what the retailer thinks a Christmas of the future might look like.
The advert starts in the present day with revellers sitting down for a traditional Christmas lunch with all the trimmings, showcasing Lidl’s delicious festive food range and a typical yuletide family conversation. Viewers are then taken by surprise with another scene of the same group at the Christmas table, this time set decades in the future, complete with a cutting edge turkey-carving laser and the news that some family members have moved to the Moon.
The next iteration shows an even more futuristic Christmas dinner, with the same family still enjoying Lidl’s festive fare at ‘Lidl’ prices. In line with Lidl’s famous sense of humour, the advert outlines that even when ‘we’re carving turkeys with lasers, we’ll always be Lidl on price’, demonstrating its commitment to quality and value no matter what the future looks like and its mission to always give shoppers a Christmas they can believe in.
What’s more, as well as sharing its interpretation of what Christmas day could look like in decades’ time, the quirky ad also depicts a future that includes talking dogs, levitating plates and cameras controlled by eyes.
The advert features a host of Lidl’s delectable Christmas products at great prices, including Deluxe Pigs in Blankets, Lidl’s Outstanding-rated Crémant de Loire (£8.49), new for this year Vegan Garland, and a full festive spread with a free-range British turkey.
Viewers are also treated to a preview of Lidl’s new 2021 Christmas jumper (and what it might look like in years to come), worn by one of the characters throughout the advert.
Claire Farrant, Marketing Director at Lidl GB, said: “After a challenging couple of years, the nation wants to look forward not back, which is why we’ve set our light-hearted ad decades in the future. This is a food retailer first at Christmas and we feel Lidl is best placed to take our customers there! Given our commitment to always be Big on quality, Lidl on price this year we wanted our Christmas advert to show that we really do mean always, no matter what the future has in store for us!”
The advert will have its TV premiere during Coronation Street this evening.
