Supermarket chain Lidl has introduced its too good to waste fruit and veg boxes at its stores in Wales.
The 5kg boxes, priced £1.50p, contain fruit and vegetables from the store shelves, which have become slightly damaged, discoloured or deteriorated, but are still perfectly good to eat.
They are available to customers from opening until midday, at which point, any leftover boxes are given to local good cause through Lidl’s surplus food redistribution programme, Feed it Back.
The expansion into Wales follows a successful trial in 122 stores in England.
The German-owned retailer committed to cutting food waste by 25% per store by 2020 and has underlined this further by committing to the Sustainable Development Goals’ (SDG) target of 50% by 2030.
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Christian Härtnagel, chief executive Lidl GB, said: “The positive feedback that we have received off the back of our trial has been incredible; from our colleagues who are showing so much passion for them, to our customers who were getting in touch from the get go asking where they could get one.
"We’re therefore really excited to be rolling the boxes out to all of our stores in Wales and we’re really pleased to see that it’s also starting to be adopted by other supermarkets.
“The really brilliant thing about this initiative is that, not only is it helping to tackle the highly important challenge of food waste, it’s also helping our customers make even more savings.
