Lidl Ireland is set to become the first major retailer in the world to offer free period products in stores nationwide to women and girls across the country affected by period poverty.
The initiative was launched this morning by the supermarket, and it is in partnership with Homeless Period Ireland and The Simon Communities of Ireland.
Period poverty is described as the lack of access to sanitary products, menstrual hygiene education, toilets, hand washing facilities, and, or, waste management.
A study on young females in Ireland found that almost 50 per cent of girls aged between 12 and 19 found it difficult to pay for sanitary products
It has become a massive issue over the last few years, particularly since the onset of the pandemic.
But the new initiative means you will be able to claim a dedicated coupon for a free box of sanitary pads or tampons per customer each month through the company's Lidl Plus app.
Starting today, those looking to get urgent access to period products can download Lidl’s app, Lidl Plus, and sign up to receive a free monthly coupon which they will receive on 3rd May and then ongoing on a monthly basis.
A Lidl Ireland spokesperson said: "We are also committing to quarterly donations of period products to The Simon Communities to ensure people experiencing homelessness - who may not have access to a smartphone - can access these essential products.
"As a long-time sponsor of Ladies Gaelic Football Association and supporter of women in sport, we are working with the LGFA to provide free female hygiene products in its clubs across the country with hopes to reach thousands of women and young girls who may not have access the these products on a regular basis. In addition, we will continue to provide free access to these products for its workforce."
