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Evening Standard
Evening Standard
Politics
Bronwen Weatherby

Liberal Democrat leader Jo Swinson told to 'wear lower cut tops' and speak differently to appeal to voters

Liberal Democrat leader Jo Swinson has revealed she was told to "wear lower cut tops" and to "speak differently" to attract voters.

In an interview on BBC Breakfast, Ms Swinson said she had received "unsolicited advice" about her appearance but said she chose to be "true to myself".

"I get lots and lots of unsolicited advice. I’m not short of people telling me that I should speak differently or wear different shoes or wear different earrings," Ms Swinson said.

"Or in one case, somebody suggested that I should wear lower cut tops.

"I mean as if that’s going to be the thing that changes the poll rating."

Ms Swinson made the revelations on the BBC (REUTERS)

Ms Swinson said the advice did not come from her own election team.

The party leader also appeared on BBC Radio 4's Today programme, during which she admitted it was unlikely her party would win a majority on December 12.

"‘I am who I am and some people will not like the way that I dress or talk or my accent or whatever," Ms Swinson said.

"And fine. In a sense that’s their problem. I’m going to stand here, do the best that I can arguing for the positions that I believe in because I do believe our politics can be better.

"‘And I’m going to be true to myself in the way I do it."

The latest polls show Lib Dems on course to secure 13 per cent of the vote, lagging far behind Labour who currently stand at 33 per cent, and the Conservative Party who are predicted to score 43 per cent, which would be the largest Tory majority since Margaret Thatcher was elected.

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