Lib Dem MP and cabinet minister Danny Alexander’s Facebook picture of him walking along a beach has, as sure as night follows day, become a social media meme with its own hashtag – #Dannyswalks - all faithfully recorded by BuzzFeed. In a spirit of if you can’t beat ‘em ... the Lib Dem press office announced on its Twitter feed that it was “just joining in on the #DannysWalks fun” - possibly a cunning PR ruse to kill the meme stone dead. Or at least following the new orthodoxy of social media comms that it’s best to be down with the kids, in on the joke, able to laugh at your own expense. Or an even more cunning PR ruse, to help ensure the chief secretary to the Treasury is no longer best remembered in social media circles for a titanic trump he reportedly let rip – and which startled Sky News staff inadvertently recorded – while waiting to be interviewed about the May 2011 local elections.
