LG is showcasing a new line-up of products and technologies at its annual LG Innofest event in Seoul.
This year emphasised smart home appliances, including artificial intelligence (AI) devices and ThinQ, an open system that connects smart home appliances and has the ability to learn from and adapt to users' behaviour.
"The Asian market is highly competitive, but also highly important for us. It can make or break the game. We have been a leading player in the home appliance market for years, and we hope to strengthen our primary brand products through strategic partnership," said Steve Song, chief executive of LG Asia.
"LG Science Park, referred to by some as the Silicon Valley of Asia, houses more than 22,000 researchers, and the number of high end-solution developers in Asia will also increase in the near future."
LG established an open partnership with tech giants Amazon and Google to create an AI-ecosystem that will allow LG products to work with these companies' platforms. The system enables "opened connectivity", which means home appliances, phones and even robots will be interlinked.
LGs televisions sold in Thailand (starting from series five) will feature AI technology, which will allow consumers to use voice commands to change channels, adjust volume and perform searches.
LG's flagship OLED TVs, air conditioners and TwinWash washing machines will also feature ThinQ technology, which can be controlled and monitored through a number of LG smartphones, including the new LGV30S.
ThinQ evolves over time, which means it adapts to its users' habits, including TV channels watched, ideal room temperature, how many minutes it takes for their cookies to be perfectly baked.
The company's brand-new "LG Instaview Door in Door" refrigerator is another product that raised great interest at the summit. The device allows users to knock on the integrated screen three times to look at the contents. The screen will also display the inside temperature, clean 99% of bacteria, and integrate a quick ice-making function.
Transparent doors could save a lot of energy, and keep food fresh for longer by maintaining temperature inside the refrigerator at acceptable levels, as consumers will no longer need to open the door to see the fridge's contents.
Based on their research, an average household opens the refrigerator over 60 times a day.
In LG's flagship model, not yet available in Thailand, the screen can also be used to look up recipes.
High-tech fan LG Puri Care will be sold in Thailand for the first time in mid-May. The fan is capable of sucking in particles as small as 0.1 microns, improving air quality.
Thanks to LG's partnership with Google Assistant, Thais will soon be able to use all LG technologies optimally. However, the development of Thai-language AI platforms remains a challenge.
"We must wait until Google integrates Thai language into its AI platform," said Seung Chul Lee, managing director of LG Electronics Thailand.
"Consumers are now surrounded by innovation, and companies end up fighting in the red ocean, where price competition is the only component that matters," Mr Lee said.
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