Lexi Hughes used to find skincare “stressful”.
The 19-year-old model – who is the daughter of Britain’s Got Talent judge Amanda Holden and her husband Chris Hughes – has been named brand ambassador for POP, Superdrug’s new range for teenage skin and she loves the “fun and simple” products.
She said in a statement:” Skincare used to feel stressful, but POP makes it fun and simple.
“I can trust it on my skin – and knowing it’s gentle for teens makes it a no-brainer for everyone in my life.”
The range of six products – cleansing balm, face wash, mosturiser, toner, serum and SPF 50 moisturiser – is hydrating, soothing, and gentle for all skin types and comes amid a rise of teenagers splurging on harsher products designed for adult skin.
Superdrug’s resident dermatologist, Dr. Nora, said: “Teen skin is constantly changing, so it needs gentle, balanced care rather than the harsh actives often seen trending online.
“The POP range focuses on supporting the skin barrier – keeping it hydrated, calm, and protected without irritation.
“What I love is that these formulas are not only safe for sensitive, developing skin, but effective for all ages.
“Pop makes skincare simple, safe, and genuinely enjoyable to use.”
Lexi keeps her own skincare routine simple.
She told Popsugar UK: "I've grown up going into Superdrug, so being an ambassador for one of their new skincare ranges is so exciting.
"I love that POP looks colourful on your bathroom shelf but it's also gentle and actually looks after your skin.
"There's so much online about complicated routines, but POP proves you only need a few steps – cleanse, hydrate and protect.
"In the morning, I use the POP Fresh Reset Face Wash, the POP Good Glow Toner (£4) and finish with the POP Dewy Defence SPF 50. It gives me a glow and protects my skin without feeling heavy."
Pop is available now in Superdrug stores nationwide and at Superdrug.com.
