Let's face it, Facebook is not another Google

Some down-to-earth good sense about the Facebook phenomenon from John Naughton. "Exponential growth does strange things to people", he writes. "In most cases this involves abandoning common sense and any sense of perspective." He explains why Facebook has prospered but reminds us that, despite "feverish ravings", it will not be "morphing into the next Microsoft or Google." (Via The Observer)