

Lena Dunham has shared a grim revelation about how a seemingly innocuous photo shoot direction was actually staging a sexualised image without her realising it at the time.
The moment was kicked off by a Substack post that included a screenshot of a headline about influencer Alix Earle’s new skincare brand Reale Actives: “Alix Earle Wants to Make Acne Sexy With Her New Skin Care Line”.

That image sat alongside a quote from Cazzie David’s book Delusions: Of Grandeur, of Romance, of Progress, and Dunham’s response.
David’s caption on the post read, “Everything continues to be cum”, and the excerpt she shared laid out her thesis that where advertising once openly pushed “sex sells”, now “it just has to be a vibe”. In the passage, she writes that a vibe tends to be “erotic, edible, or both,” and that women get sorted into “mistress material or wife material”. She lists trends like “glazed-doughnut skin, pomegranate makeup, blueberry-milk nails, anything involving cake”, arguing that the marketing will “more or less resemble cum or infantilise you”.

Dunham replied directly underneath with her own story, which she said suddenly clicked for her only when she looked back at the final photos.
In her note, Dunham described a shoot with a male photographer who told her to brush her teeth, “get it really foamy”, let it drip down her face and then let her jaw hang “almost like it’s tired”. She wrote that she didn’t understand what he was going for until she saw the images, adding that she felt “so dumb” for not getting it at the time. The post was framed as a kind of belated realisation that she had been directed into a visual gag with clear sexual connotations, without that ever being explicitly said to her.

This is not the first time Dunham and Earle’s worlds have intersected. Earle appears as herself in Dunham’s Netflix series Too Much, posting a supportive Instagram video in the show to call Dunham’s character “unhinged, but relatable”. That cameo underlines how closely TV, influencer culture and beauty marketing now overlap, with the same faces and aesthetics bouncing between campaigns, social feeds and scripted projects.
Dunham’s new anecdote lands sharply because she has spent years talking about how her body is presented in the media, including giving interviews where she’s said she would no longer allow magazines to digitally retouch her and criticising the way that kind of editing feeds an impossible ideal back to women. Here, though, the issue is less about smoothing or shrinking and more about consent and context: being steered into performing an image whose meaning only becomes clear in hindsight.
It is also part of a wider reckoning around the kinds of sexualised visual jokes that were once treated as normal across film, TV and advertising. Recent scrutiny of longtime children’s television figures like Dan Schneider, following a high‑profile docuseries about alleged abuse and inappropriate content on his sets, has prompted people to rewatch old clips and notice how much innuendo and fetish‑y imagery slipped into programming aimed at kids and teens.
As more of these stories and re‑evaluations surface, Dunham’s small Substack note reads like another piece of the puzzle: a reminder of how often women and girls have been positioned inside someone else’s fantasy before they’ve been fully told what picture is being made.
Lead image: Getty / Alix Earle / Substack
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