Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Birmingham Post
Birmingham Post
Business
Tamlyn Jones

Lego confirms opening date of new Bullring store

An opening date has been announced for the new Lego store in Birmingham city centre.

The iconic brand has confirmed its new outlet will launch on November 21 on the top floor of the Bullring shopping centre.

The new store will have a minifigure scanner which will let customers scan their handprint to transform them into Lego minifigures before they enter.

Lego announced in July that it planned to have a dedicated store in the unit formerly occupied by New Look Men next to the centre's main entrance.

It follows the launch of the Legoland Discovery Centre at Arena Birmingham  in 2018.

Iain Mitchell, UK commercial director at Hammerson which co-owns and operates Bullring, said: "Across our portfolio, we're targeting brands that not only offer a great product but also deliver a really engaging in-store experience and Lego does that in spades.

"It's a testament to the strength and popularity of Bullring as a retail and leisure destination that Lego has chosen to open there.

"I'm sure the new store will be a real footfall driver at Bullring, particularly in the lead-up to Christmas when we're all on the look-out for that special gift."

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.