There have been quieter lunchtimes in West Yorkshire. Leeds United’s new crest – redesigned for their 2018-19 centenary season – has split opinion among the fanbase. An online petition urging the club to reverse the decision had reached more than 10,000 signatures within the first hour. And reaction on social media has not been kind.
Some thought it looked familiar.
Knew I'd seen the new Leeds badge somewhere else 😂😂😂
— Drawty Devil (@DrawtyDevil) January 24, 2018
Gaviscon 🤣🤣 pic.twitter.com/kpY8BrWWUr
Gives me heartburn just looking at it. pic.twitter.com/T2HmqjzipJ
— Gary Lineker (@GaryLineker) January 24, 2018
Others thought it was a tribute to the most successful Manchester United manager of all time.
#LUFC decide to honour #MUFC legend #alexferguson with their new badge. #FergieTime pic.twitter.com/0QZ5ntoc9g
— Neil Nottingham (@NelMaNo) January 24, 2018
Ex-Leeds United players weren’t particularly keen.
Carnage / car crash / garbage / shocker / monstrosity of a badge , I think u get my thoughts on that one
— Noel David Whelan (@NoelDavidWhelan) January 24, 2018
While present players like Pontus Jansson also seemed in a state of shock.
Chocktillståndet 👀
— Pontus Jansson (@PJansson5) January 24, 2018
Some fans seemed more pleased than others.
At last! An emblem encapsulating the way I and other dads my age drive with the window down during the summer months #lufc badge pic.twitter.com/LMyFGbMb9t
— Mat Kendrick (@MatKendrick) January 24, 2018
Sympathy was expressed for the designers involved.
Imagine being the graphic designer being behind the new #LUFC badge this afternoon pic.twitter.com/mhRnD6mwTc
— Andrew Foster (@foz_182) January 24, 2018
At least Aston Villa could see the funny side.
We can't wait for this one, @LUFC...😏
— Aston Villa FC (@AVFCOfficial) January 24, 2018
On sale dates here 👉 https://t.co/aDLq54KgUY #AVFC #LUFC pic.twitter.com/AEdDLojjje
Maybe it’s all a clever marketing ploy?
What a fantastic publicity stunt by @LUFC - we’ve been all over social media all day. Very clever idea. I can’t wait to see the proper badge later... 👍🏼 #lufc #mot
— Emma (@EmmaBentley7) January 24, 2018
Crest controversies are nothing new. Manchester United, Juventus, Everton and Hull City have all faced the wrath of supporters for rebranding their badges in recent years. Could you design a better crest for your club? Share your designs by clicking on the “Contribute” button on this article and we’ll feature a selection on the site.
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