The Free Ben White campaign looks set to run on for some time to come with reports claiming that Leeds United have seen another bid turned down for the centre-back.
Leeds have already had bids of £18.5m and £22m turned down by Brighton & Hove Albion for their former loanee and a new record-breaking offer is said to have been submitted.
Football Insider claim the latest offer was for £30m, yet the Seagulls have once again knocked it back.
The offer would have comfortably broken the record for Leeds' most expensive signing, which was Rio Ferdinand from West Ham in 2000 for £18m.
It shows how determined Leeds are to hold onto White following his excellent loan spell that helped the club to promotion back to the Premier League.
Yet Brighton are keen to hold onto White, with Graham Potter previously stating how highly he rates the 22-year-old.
Links to Liverpool and Chelsea will only serve to complicate matters, with both clubs likely able to meet any asking price the Seagulls eventually set for the centre-back.
It is well-known how much White enjoyed his time at Elland Road under Marcelo Bielsa and he formed close links to players such as Kalvin Phillips.
White is also reported to have turned down two fresh contract offers from Brighton as they look to fend off any interest in the player.
Yet, with his current deal set to run until 2022, Brighton are said to be relaxed over the player's contract situation and are once again planning to offer him improved terms.