Owners of a successful Leeds tequila brand company are rubbing shoulders with celebrities and Formula 1 stars.
Hacien Tequila launched just over a year ago and has quickly become a big name in the luxury alcohol market. Two school friends, Sebastian Francis and Jordan Myers, were catching up over a drink in Jordan's kitchen, when it came to light that they had similar aspirations about launching a premium spirit business.
With both Sebastian and Jordan already owning their own businesses, the two started to explore how they might transfer their knowledge and experience into a completely new venture. Fast forward two years and they’d embarked on a trip to Mexico to bring their vision to life.
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Hacien launched in March 2022 and offers a range of traditional and flavoured tequilas. The bottles are stocked in the UK at premium department stores such as Harvey Nichols and Selfridges.
Co-Founder, Jordan Myers, said: "There are very few flavoured, 100% agave Tequila brands globally. But our flavoured bottles are a great way for those who say they don’t like Tequila to rediscover its incredible flavour."
Recently, the founders made a name for themselves at the Formula 1 in Monaco. The brand landed a deal as one of the exclusive sponsors of Amber Lounge, Monaco, which has been earmarked as the world's most exclusive Formula 1 after party for over a decade.
With charity fashion shows, exclusive live performances, and the legendary F1 drivers' post-race parties, Amber Lounge is an essential part of the ultimate VIP Grand Prix experience, and Hacien founders, Sebastian Francis and Jordan Myers, found themselves in the thick of it.
The weekend marked the Leeds’ brands first foray into international markets and speaking of the partnership, Co-Founder Sebastian Francis, said: "We wanted to establish our market position, and to do so, we knew we had to set our sights on a renowned event like this.
"We’ve always envisioned Hacien to be a premium brand and all of the work that we’ve put in so far has been anchored around that. The prestige and reputation of Formula 1 is a match for Hacienand when you look at the F1 calendar, Monaco is classed as the jewel in the crown so we knew that’s where we had to be."
Jordan and Sebastian have their sites firmly set on similar partnerships in Singapore and Abu Dhabi. Richie Parrish, Global Production Manager at The Amber Group said, "Hacien Tequila is the perfect fit for our exclusive clientele.
"The quality products in such a variety of options, is what works so well for us. From the pineapple infused blanco in our high end cocktails through to the amazing barrel-aged Añejo Cristalino for the more discerning Tequila drinkers.
"Their sponsorship of Amber Lounge saw us celebrate another extremely successful calendar of events in Monaco and long may the partnership continue."
