An Asda store in Leeds is set to trial a brand new way for customers to purchase alcohol.
It can be a pain purchasing booze at a self-checkout machine as you're often left waiting for a staff member to approve your purchase.
It can be an annoyance for staff too as it can leave them rushing up and down self-checkouts to help customers.
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Now Asda will be the first UK retailer to offer a digital solution using brand new technology.
The supermarket giant will be trialling an automated age verification, aiming to make it easier and quicker for customers using self-service.
Customers in Pudsey, Leeds, and Stevenage in Hertfordshire will be able to use the tech from this week.
The privacy-preserving age estimation technology works via a camera in the self-checkout screen to accurately estimate a customer's age.
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If a customer looks younger than 25, they can also prove their age through the Yoti and Post Office EasyID apps.
The trial will run until the end of May.
Geri Hebberd, senior director of retail innovation at Asda, said: "We know how time-pressed some of our customers are so we always want to make things quicker and easier for them when they shop with us.
"We are excited to be the first retailer in the UK to test this new technology and are looking forward to seeing what our customers think of the trial.
"The use of this software will enable colleagues to focus on serving customers and make sure they have an excellent experience whilst in store."
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