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Leeds Live
Leeds Live
National
Kristian Johnson

Leeds artist is behind the amazing ITV logo you might have seen this week

An artist from Leeds has created artwork that is being beamed to millions of viewers on ITV this week.

Former Leeds Arts University student Fiona Grady put together a brand new design, based on the broadcaster's iconic logo, which is being shown across the network throughout this week.

From Monday, April 15 all the way through to Easter Sunday, Fiona's artwork will appear before a number of ITV programmes as an ident - the branding seen on screen shortly before a show starts.

It's all part of the ITV Creates 2019 project, which will see 52 artists each display their work on TV for a week throughout the year.

Fiona Grady's latest work is synonymous with her trademark of creating bold geometric patterns of coloured vinyl on large expanses of windows (TheoDeproost)

Fiona incorporated the ITV logo into the design, but it only appears when the glass panel is lit. Only then is the hidden logo revealed. The secret artwork was created as a nod to the techniques of TV that change the way reality is perceived.

"It’s wonderful to be one of the 52 artists involved in the ITV project which highlights the great selection of creative talent in the UK today," said Fiona, who grew up in Leeds before moving to London.

This dream job could see you designing and creating the spectacular Light Night Leeds parade  

"At the ITV studios I was assisted by a brilliant creative team of technicians which helped bring my work to life for the medium of television.

"Since my work normally relies on producing effects with natural light, it was great to find ways to illuminate it using artificial light."

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