Newcastle United have confirmed a new multi-year partnership with Castore - which the British sportswear group believes will be a 'new start' for 'one of the most historic' clubs in English football.
Castore, who already work with Rangers, Wolves, the McLaren Formula 1 team and Sir Andy Murray, will create bespoke kit for the Magpies for the new season and take over the club's retail operations.
These new designs will be revealed in the coming weeks and, as always, Newcastle's home kit and training kit will be made available first.
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As well as opening additional retail outlets in the city centre, the sportswear group will also be investing in the refurbishment of the club's existing club shop at St James' Park and a grand reopening is planned before the new season gets under way next month.
Lee Charnley, the club's managing director, was understandably 'delighted' to confirm the new partnership after the club's longstanding deal with PUMA came to an end.
"Castore has already built a reputation as an aspirational brand in a highly competitive sportswear market and we feel they are a great partner for the club," he said.
"We welcome them to Newcastle United and look forward to developing a mutually beneficial relationship."
Tom Beahon, co-founder of Castore, added: "I am thrilled to be partnering with one of the most historic and famous clubs in English football.
"Newcastle has a huge and deeply passionate fan base, and we look forward to giving the 'Toon Army' something else to get excited about next season.
"We believe the partnership signals not only a new shirt for the new season but also a new start, a new better for this iconic club."
Castore was founded in 2015 by brothers Tom and Phil Beahon and the brand uses patented fabrics and advanced technical engineering.
