First it's a reunion and now Led Zeppelin are going all web era by making its entire back catalogue available to download online for the first time.
Music from the band, who have created such uber-classics such as Black Dog and Stairway to Heaven, will be available from all online music retailers, and Verizon Wireless in the US, from November 13.
Just in time for UK music fans to get their (legal) fix before the rock legends perform their reunion concert at The O2 at the end of next month.
The band - who disbanded in the early 1980s following the death of drummer John Bonham - have sold over 300m albums worldwide.
The decision to go digital comes following the conclusion of a bidding war over the rights to the band's back catalogue.
Apparently, according to the New York Times, under a separate deal the band - Jimmy Page, Robert Plant and John Paul Jones - is to receive an estimated $60m in exchange for extending its ties with music publisher Warner/Chappell for 10 more years.
Now what about the Beatles....
