Less than a day after LeBron James and Maverick Carter announced that they would be combining several of their off-court entertainment ventures into one larger company, the SpringHill Company announced that it had agreed to a two-year partnership into scripted content with Disney’s ABC.
“SpringHill Entertainment makes the shows LeBron and I want to watch. We look at every project as a way to connect with our community and ask ourselves if it will entertain and empower them. We want our content to be insightful in every way,” said Maverick Carter, CEO of The SpringHill Company in the press release. “Disney is an incredible home for SpringHill’s future growth in scripted television. Disney’s variety of platforms, extensive reach, depth of talent, and diversity of audience opens up so much opportunity for us to keep creating great stories.”
“LeBron and Maverick bring the same passion and commitment to excellence to SpringHill as LeBron brings to the NBA,” said Jonnie Davis, president, ABC Studios. “We’re thrilled they’re setting up shop with us and can’t wait [to] roll up our sleeves and get to work.”
What started as the brainchild of LeBron James and Maverick Carter secured a massive $100 million investment on Thursday, indicating that bigger things are yet to come.
