Although LeBron James would likely be playing in the playoffs right about now under normal circumstances, LeBron and one of the brands closest to him came away with some awards and award nominations over the weekend.
LeBron James won two awards from the Nickelodeon Kid’s Choice Awards, including Male Athlete of the Year and “Generation Change” recipient for his work with the I Promise School in Akron, Ohio, which began schooling in the summer of 2018. James accepted the award last night and shared that he would be sending the Kids Choice Awards to the I Promise School for them to be there whenever students are able to return.
LeBron’s athlete-focused sports media company UNINTERRUPTED also received two Webby nominations for their work. The nominations were for “Best Overall Social Presence” in the category of Sports, while they also earned a nomination for “Best Social Campaign: Diversity & Inclusion” for their campaign called “Love Is Uninterrupted,” featuring Sue Bird and Megan Rapinoe.
