General Motors will be airing a Super Bowl commercial featuring LeBron James announcing the new all-electric Hummer SUV later tonight. During the ad, LeBron can be seen shattering a backboard with a two-handed slam in a dark and empty gym. GM is branding its newest vehicle as the Hummer EV and it will be available for sale next year.
James called the partnership with General Motors for the new Hummer a “natural fit” according to CNBC.
“Everyone knows about my love for Hummer since high school and I’m proud to be a part of announcing the new EV model,” James said. “The truck may be quiet, but the performance numbers speak for themselves.”
During his time at Akron St. Vincent-St. Mary High School, LeBron was investigated by Ohio high school athletic officials for receiving a free gas-guzzling version of the Hummer H2 as a gift. Eventually, it was determined that he did not violate amateur bylaws after being forced to sit out multiple games during the investigation.
The new electric Hummer is expected to go into production in the fall of 2021 at a plant in Detroit, Michigan. This commercial featuring LeBron is scheduled to air in the United States during the second quarter of the Super Bowl later today.
