The media empire of LeBron James is seemingly always growing, with this current summer marking some more big moments for his off-court businesses and partnerships. The latest news of the ever growing power of LeBron’s off-court empire came on Tuesday morning with the announcement a partnership with Drake for the formation of UNINTERRUPTED Canada.
UNINTERRUPTED Canada announced the deal on Tuesday, as well as the announcement of a few new programs that will air on the Canadian channel of LeBron’s Athlete-Empowering media brand. They already have shows in the works with Toronto’s Serge Ibaka and MLB All-Star Marcus Stroman.
UNINTERRUPTED has created a variety of content over the years, ranging from branded deals such as ‘Kneading Dough,’ a financial advice program that is sponsored by Chase bank, to ‘The Shop,’ a talk show set in a Barber Shop that first started on YouTube which has since been picked up by HBO.
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