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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Erik García Gundersen

LeBron James comes back at doubters in new Rimowa commercial

LeBron James has heard everything people have been saying about him for the past few years. Even before LeBron’s disappointing first season with the Los Angeles Lakers, his historic workload had people wondering when the drop-off would eventually force him out of the league.

The doubts and the road that lies ahead for LeBron James served as the inspiration for a new commercial James did for Canadian luggage company Rimowa. In the commercial, which James shared on his twitter on Tuesday, James alludes to the long road ahead, essentially saying he’s not done yet.

A lot of oddsmakers agree with LeBron, as several had the his Lakers as the 2020 NBA title favorites even before they agreed to a trade for Anthony Davis over the weekend.

And while this latest LeBron comment comes in the form of a commercial, it sounds like the tone he wants to set heading into next season. The NBA finally finished the first postseason without James in 13 years and he will be on a mission next season to remind everyone just how great he still is.

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