LeBron James has long been an advocate for making sure that college athletes are able to take advantage of the profits that they bring in for their respective universities. While that cry, which included a documentary that LeBron James produced called “Student-Athlete” had led to some law changes, the NCAA had threatened not to change. That was until the NBA decided to put their money out in the open, directly challenging the NBA for the country’s best high school basketball players.
This week, UCLA commit Daishen Nix decided to join Fresno’s Jalen Green and Isaiah Todd of Virginia in the NBA’s G League Select program, which will pay players to train and play select games against actual G League squads.
On Wednesday, the NCAA announced a proposal allowing athletes to profit off of their image and likeness, which is similar to a law signed by California governor Gavin Newsom alongside LeBron James. However, James hopes this is only the start for college athletes.
Not being able to profit off of his name and likeness was a driving force behind LeBron going to the NBA straight out of high school, seeing how even in high school, there was an economy created around his incredible basketball skill, that he hardly saw any of.
