Los Angeles Lakers star LeBron James and his longtime partners at Nike are bringing back one of their most popular campaigns over the course of the next few months. LeBron announced on Instagram Friday night that he and Nike are bringing back the #LeBronWatch campaign in which Nike sells shoes that LeBron is wearing the same night on the court. LeBron first did the #LeBronWatch during the 2018 season, his final season with the Cleveland Cavaliers. James also gave fans a sneak peek of what to expect when the shoes hit Nike’s SNKRS app tomorrow, likely during tomorrow night’s game against the Chicago Bulls, of the LeBron 8 ‘Grafitti.’
According to the folks at Sole Collector, the shoes are famous for the time LeBron wore them at the Goodman League vs. Melo League exhibition game during the 2011 NBA lockout, in which stars like James, Kevin Durant, Carmelo Anthony, and others barnstormed in gyms across the country in order to stay sharp while the NBA season was in limbo.
