LeBron James has an expansive business portfolio and while his ownership of a national pizza chain doesn’t always come to mind, it’s reportedly a very good one when it comes to how consumers view the brand.
A new survey by the organization Market Force Information (via Yahoo Finance) turned up that when it comes to collection of 7,600 Americans, LeBron-backed Blaze Pizza ranked No. 1 in the ‘Composite Loyalty Index’ metric that the company created to rank national fast food pizza chains.
Blaze ranked much higher than several national pizza chains such as Pizza Hut, Papa John’s and Domino’s.
According to Heidi Chung of Yahoo Finance, Blaze dominated the competition in several categories.
In key categories to measure quality and value, Blaze Pizza topped four of the eight categories, including speed of service, atmosphere, curb appeal and healthy options. Papa John’s claimed last place in six of the eight categories — staff friendliness, speed of service, overall cleanliness, value for money spent, atmosphere and curb appeal.
Although LeBron is all about Taco Tuesday these days, we definitely know where he will go for a quick pizza.
