One-day courses for journalists wanting to make the transition into public relations are being run by the National Council for the Training of Journalists.
Among the lessons: how to write press releases; how to organise press conferences; and "the differences between PR and journalism."
Evidently, "upon completion of the course" students "will have an understanding of the essentials of PR and how journalistic skills can be applied successfully in the new industry."
The courses will be held on 29 September and on two dates next year, 9 February and 28 June, at the NCTJ's Essex headquarters. More information here.
I am sure many of you will agree with this comment on the HoldTheFrontPage site from someone called Alex: "That's like teaching police officers to commit crime. Don't do it people. Resist the dark side! (luckily none of us have £375)."
