Business name: Dijitul
Based: Mansfield
Website: dijitul.uk
Person nominated: Dave Hartshorne, business development manager
Dave Hartshorne displays all the characteristics of a true entrepreneur. He has a vision for his business and a knack for spotting a gap in the market that can be exploited.
Hartshorne identified a market in motor sport. And – following extensive research and talking to business owners – it was identified that companies in the automotive and motor sport trades like to work with like-minded businesses and those who understand their industry and their audience.
It’s a very close-knit industry, meaning that word of mouth is important. Dijitul has now developed a marketing product called search engine tuning, which is being taken to market. Clients include car parts distributors, sports car manufacturers, tuning companies and parts manufacturers.
It sets the business apart from other web-design agencies and marks us out as truly unique. Recently, Hartshorne has been celebrated for his support for young people.
His work has been recognised by The Prince’s Trust, will.i.am and the Duke of York for his determination to get more young people into the digital industries. He has done talks at business events, mentored a young man who now has his own business and delivered a presentation to school children at the Science Museum.
