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The Guardian - UK
The Guardian - UK
Business

Leader of the year 2014: Aaron Dicks

aaron dicks
Aaron Dicks. Photograph: PR

Business name: Impression
Based: Nottingham
Website: www.impression.co.uk

Person nominated: Aaron Dicks, managing director

Growing a business from scratch is no easy task. Since November 2012, Impression has grown from two people working outside of their regular day jobs to a team of 13 digital marketing experts working from a dedicated office in the centre of Nottingham’s Creative Quarter.

As one of the two founders, Aaron Dicks, managing director at Impression, is tasked with managing the business and its team, as well as continuing to provide digital marketing services to clients of Impression too. His time is valuable and sparse, yet he has managed to grow his business with no outside funding, and on profits alone. Forecasted growth remains very positive well into the future.

As a small business leader, Aaron exemplifies the value of hard work and is 100% committed to the business’ success. He practises what he preaches by delivering digital services to his clients, while also investing in developing his team. He leads from the front and is already making a name for himself in the digital community and beyond.

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