Robert J Moore, the founder of RJ Metrics, was intrigued by "a white lawn sign about a foot tall with a very simple message in black Times New Roman: 'Single? www.GlassboroSingles.ORG'." Why would someone start a dating site for a place as small as Glassboro? Why would they even register the domain name? And since they had, why would they advertise it by spamming people's lawns and roadside verges with signs?
Then, just this past Friday, I saw the most amazing sign yet. A town not far from my house is called Haddon Heights, NJ. It is a miniscule [sic] town that occupies just 1.6 square miles of land and has a population of barely 7,000 people. Furthermore, 56% of the population is married and 25% is under the age of 18 (thanks Wikipedia!). Not exactly a ripe market for a dating business. Nonetheless, as I drove through the town, I saw (no exaggeration) twenty signs that read "Single? www.HaddonHeightsDating.COM"
So he decided to find out how the business works….
The story has certainly struck a chord: it now has more than 200 comments, and more than 2000 diggs.
